The Challenge
As a national company looking to reach the Twin Cities market, Bumble needed our expertise to market their app and convey their values to the local community. We worked with Bumble to differentiate them from the competition and increase app downloads in Minneapolis.
The Solution
We engaged local venues, vendors, and community members one to two times each month to produce unforgettable events for Bumble. These events hit on topics the community needed such as mental health, women in business, building your network, and more. We brought the app to life by launching an event called Bumble IRL, where we had eligible Twin Cities app users mix and mingle, share what they were looking for from Bumble, and even walk a live runway!
We were master connectors with this campaign, integrating our current clients plus 10+ local partners into every single Bumble events to create the most authentic buzz and our classic win, win, win scenarios.
We led the market with the highest app downloads per capita in the US.
Services Utilized
Experiential
Event Strategy & Execution, Brand Launch
Brand Activation
Strategic Partnerships, Community Integration
Marketing Strategy
Campaign Development
Content Production
Production Strategy, Photo & Video Production
Social Media
Creative Content Strategy & Execution, Campaign Strategy, Community Management
“Haus of Sonder is remarkably focused and have been a critical resource for our growth and domination in heavily penetrated markets. They have helped us determine strategy in promotional arenas and helped us forecast changing markets. We rely on Haus of Sonder’s expertise because because they have taught us as much about social media and event strategy as we have taught them about our industry. They are fast learners. Most critical though, is their vast network of connections. Under normal circumstances, you can’t measure this value or assess ROI, but with Haus of Sonder you can, because they showed us how and then proved it.”
— Valerie Doleman, Senior VP of Luxury Operations & Marketing, Sherman Associates